Yinka Awe

Multi-Disciplinary Designer & Art Director

I create brands, visual designs, animations, and marketing campaigns that help businesses increase revenue, expand brand awareness, and earn happier customers.

Currently, I am working at Traaple, to make it easier for every traveller to discover and book unique experiences across Africa.

Before that, I was a creative director at Onewildcard a creative studio, where I managed a team of creatives, and a Brand and Marketing Lead at Eden Life, a lifestyle service startup.

I’ve led rebrands, and product launches, created and executed content marketing strategies, directed nationally broadcast ads, and crafted integrated marketing campaigns.

Well, let me put it this way – I’m the magician who can make data and creativity hold hands and skip merrily down the road together! It’s like mixing oil and water, but somehow I make it work. Don’t ask me how, it’s a secret recipe!

Experience

Brand Designer | Traaple

JAN 2024 – PRESENT

At Traaple, I work as the brand designer, collaborating with the product and marketing team. I built the brand identity, verbal identity, design system, and visual guide used by the production team to document all the experiences across Africa

Creative Director | Onewildcard

NOV 2023 – SEPT 2024

Brand & Marketing Design Lead | Eden LIfe

MAR 2022 – JUN 2023

Brand Designer | Eden LIfe

FEB 2021 – MAR 2022

Design Manager | Onewildcard

AUG 2019 – FEB –  2021

Art Director | Onewildcard

JUN 2017 – AUG 2019

Freelance Designer

APR 2017 – PRESENT

✨ Skills

Art Direction
Visual Design
Illustration
Motion Design
Brand Identity
Marketing Design
Editorial Design
Packaging Design
Product Design
Video Editing
Design Op

⛏️ Software

Illustrator
InDesign
Photoshop
After Effects
Premier Pro
Figma
Webflow
Framer
Elementor
Notion
Canva

🏆 Awards

Lürzer’s Archive
Ads of the World
Best Ads on TV
LAIF Awards
Pitchers Awards
Lories Award